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UGG and Collina Strada collab outlet online for NYFW

Since the 1970s up to today, UGG boots – the most talked-about fur-lined boots of all time – have also made their way onto the runways of New York Fashion Week, in collaboration with Collina Strada. Let’s delve into the history of these shoes and how they came to strut alongside one of the most interesting, controversial, and fun brands at NYFW. And not in the way we expected them to show up.

In 1978, a young Australian surfer founded the UGG brand in Southern California, bringing a typically Aussie product to America. This unique idea led the founder, Brian Smith, to want to convey his roots and his passion for sheepskin boots. This passion has its roots in the typical Australian sheep farming culture. Thus, UGG – growing year after year – became a symbol of the relaxed vibe typical of Southern California surfer culture. Until the arrival of the Naughties, when the shoe truly became iconic and stormed the world of New York street style fashion, even earning a place on the pages of Vogue.

The etymology of the word “UGG” is not certain, but according to some, it could come from “ugly.” The perfect name for one of the shoes that, together with CrocsNew Balance, and Birkenstocks, defined the ugly shoe trend. Now, UGG has arrived at NYFW for a completely surprising collaboration that celebrates the potential of female strength and unity among women. At Brooklyn Grange, Collina Strada made quite an impression, especially when the models, once they met the camera’s gaze, adopted forced poses and smiles. All of this was done to convey the message that despite everything going awry on our planet, making fashion is still a lot of fun.

The UGG collaboration with Collina Strada is a colorful and fun project with pointed Mary Janesclogs inspired by animals – a recurring theme in Collina Strada’s history – and platform sandals in vibrant colors and tulle. The animals depicted in this collection are flamingosdogs, and monsters, all with eccentric and bold appearances that, when combined with floral inspirations, become abstract. The looks are all very interesting and perfectly reflect the brand’s style. It’s certainly not the first time UGG has collaborated with fashion brands of this caliber, but the innovation brought by Collina Strada – which also incorporates AI into design – gives the footwear brand’s products color and a well-defined character.

TAGS Collina Strada Ugg